Westfield, N.C. (October 3, 2023) – The Certified Agriculture Group™ (TCAG) announces the promotion of Jenni Wallace to the position of Chief Marketing Officer.
“Jenni has led our dealer marketing activities since she joined us in 2019,” noted Pat Driscoll, CEO and managing partner of the Certified Agricultural Group. “And I can say that she has truly earned this promotion through her dedication and extraordinary ability to keep multiple balls in the air at all times.”
Wallace worked with TCAG first as a dealer services advisor and then managed the dealer service advisor group working directly with pickup truck dealers, coaching them through the onboarding process, implementation at the dealership and finally how to best make the AgPack® program work for them.
Most recently Wallace has continued to fill the dealer marketing manager role, working with TCAG’s CRM system to keep dealers abreast of all the activities provided by TCAG. It is a handful considering all the products in the company’s vertically integrated portfolio including the Certified Agriculture Dealer Program, AgTruckTrader.com, AgPack, CADFi Ag Financing and AgRally.
“I’ve thoroughly enjoyed working with the TCAG team as we’ve grown the group beyond a single brand to see not only Ram, but, Ford, Chevy, GMC, Nissan and Toyota dealers become certified,” says Wallace. “Certainly the last couple years have brought challenges but also opportunities. It helped us broaden the Certified Ag Dealer Program, launch AgRally during the pandemic as the next generation farm show, the launch of AgTruckTrader.com and soon to launch CADFi Ag Financing to give farmers and ranchers their own truck marketplace, specifically for farm trucks.”
“Plus watching AgPack's value grow from zero to now nearly $32,000 has been exciting,” added Wallace. “The entire program was built by farmers like myself, trying to help other farmers and ranchers. It is a huge benefit when they can actually get a return on their new or used truck purchase, simply by making sure they buy their pickup truck from a Certified Agriculture Dealer.”
*Based on customer using every AgPack benefit to its maximum value
About Certified Agriculture Dealer Program
Certified Agriculture Dealerships know farming and ranching as their staff have successfully completed special agriculturally focused training to become a Certified business which can then offer AgPack a special package of cost savings and rebates that if used to the maximum can save farmers and ranchers nearly $32,000* in operating costs for products and services for their operations.
About Certified Agriculture Dealer’s AgPack® A package of farm and ranch management tools available exclusively through Certified Agriculture Dealers that give the agriculture customer an immediate return on their vehicle investment. These product savings are awarded to qualified vehicle buyers, at no additional cost to the customer by several leading brands within the agriculture industry. To qualify for AgPack, the truck buyer simply needs to prove ownership interest in a farm or ranch. AgPack is stackable on top of any available OEM incentives, Fleet or VIP offers and/or dealer discounts; awarded per vehicle, not per customer; and can be awarded on qualifying new truck orders, new truck purchases and used truck purchases.
